Philosophy

Ideology // Cordial attitude and Kindness First

Our corporate philosophy is “Cordial attitude and Kindness First.”
We have a vision that we put our whole heart into everything and behave with compassion to create people’s happiness.

Vision // Triple Win – Good for Sellers, Buyers, and the World

We will be a company that not only brings profits to our customers and suppliers, but also contributes to society through those profits.

Strategy // Growing with the Community

We will continue to think, walk, and advance for the development of our city, Tsubame Sanjo.

President’s Greeting

The first president started business as fishing tool metal wholesale distributer in the year Showa 54. I took over the position as the second president and have been running the business as fishing tool metal wholesale distributer and the internet shopping site named MURANOKAJIYA.

We are supported by companies in neighbors and we are able to manufacture/sell both of fishing tool and internet shopping products. We are grateful to everyone involved and will continue to make sincere efforts to live and prosper together in the future.

Takenori Yamatani
President
Yamatani Industry Co., Ltd.

Award

2024
Niigata IDS Design Competition, Second Prize (Naguri knife)

2023
German Design Award (Outdoor cooking knife)
Tsubame Industrial Design Contest, Second Prize (Dutch Oven)

2022
iF Design Award (Outdoor cooking knife)
Niigata IDS Design Competition, IDS Jury Award (Card conro)
Tsubame Industrial Design Contest, Second Prize (Square kettle)

2021
Good Design Award (Outdoor cooking knife)
Niigata IDS Design Competition, IDS Jury Award (Peg conro solo)
Tsubame Industrial Design Contest, Jury Award (Outdoor cooking knife)

2020
Niigata IDS Design Competition, IDS Jury Award (Mosquito repellent holder)

2019
Niigata IDS Design Competition, IDS Award (Z Can opener)

2017
Omotenashi Selection Award (Forging peg Ellisse stake)

2016
Niigata IDS Design Competition, IDS Award (Forging peg Ellisse stake)